Guided Study

FREE BRAND CHECKLIST - Is your brand strong?

Course: 5 Week Online Brand Pack Builder

  • Investment: Amazing launch offer $880 USD (usually $997) or 3x monthly payments of $320 USD (total $960 USD)
  • Study format: Online, video course
  • Weekly tools: Video presentation, digital presentation, brand pack workbook
  • Duration: 5 weeks
  • Completion deadline: unlimited
  • Module release: Weekly
  • Support: Forum feedback for members

Course Outcome:

Build your business’s branding, set its direction, and take it to the next level with ease and efficiency. I provide you with a tangible brand pack to guide nearly every decision you will make within your business, ensuring that it aligns with your brand and its direction.

I have carefully curated a course that business owners (not necessarily marketers, but if you are then this will benefit you greatly) can follow. It’s accessible, and written in a language that actually makes sense to you. I have stripped back the marketing jargon (there is another word for this ‘jargon’ but, hey, let’s keep this site PG) and set the content out in a practical way. In short, I have included only what you need and have gotten rid of all the rest (because you and I both know your time is precious). I call it 'marketing cleansing'.

Owning your business's branding (reputation) can be achieved in 5 weeks! And, it will all be driven by you. I will be there each week to help guide and direct you in building a robust brand pack. Each new week builds on from the last, ensuring continuity in your learning and in the development and refinement of your brand.

Alpha Basics brand is the case study for each week - I will take you on the journey of building its brand pack, to lead the way for you in applying the same strategies and tools to develop YOUR brand. Because let's face it, it is always nice to see how others are doing it to give us a bit of guidance.

  • What branding means to your business and its importance (Key rules for a solid brand)
  • Then we start delving deeper into your business and the ‘build your brand’ pack
  • What do you offer?
  • Where in the market does your brand sit?
  • Why do you exist?
  • How are you different?
  • Case Study – Alpha Basics brand pack
  • Defining your brand's personality - what sort of brand (personality) do you want it to have?
  • Building your brand's core, from the inside out.
  • Establishing brand aesthetics.
  • Breaking down the functional attributes
  • Delving into the emotional rewards your brand gives the consumer.
  • Defining your key brand values.
  • Establishing your core personality.
  • Case Study - Alpha Basics brand pack
  • Understanding how important nailing your target market is for your business 6 steps to defining 'My Target Market'.
  • Who are?
  • What do they want?
  • Where do they research?
  • Brands and people they trust.
  • Case Study - Alpha Basics brand pack.
  • Creating a simple and easy mood board for your business.
  • Plotting out your competitors and where you sit.
  • Who are they?
  • Why are they your competitor?
  • Strengths and weaknesses of your own brand v your competitors.
  • Plot this all out on a market map for your brand pack
  • Case Study- Alpha Basics brand pack.
  • Defining your Unique Selling Points (USPs)
  • · Creating and refining your brand's mission statement
  • Then putting all your 5 weeks of work into a brand map (your go-to business tool).
  • Case Study - Alpha Basics brand pack
  • COLLABORATIVE WORKSHOP

    Thrive in a collaborative environment!? Completed the guided study and want just a little more help to flesh it out? Book yourself into a workshop.

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    INTENSIVE ONE - ON - ONE

    Need my full attention? I will help bring your brand pack to life. Here we sit down and break down each week and flesh out your brand pack together.

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