Hiya, it's Claire Spalding from My Brand Story.
This week I reflect on how I portray my MBS brand, was I sharing the real side of me? Was I holding back and not sharing all? In the past, marketing was always about sharing the best part of your business to sell to the consumer, but this approach has evolved and been turned on its head. We as customers now want a true connection in order to trust the brand and build a relationship - watch now to see what I learnt and how you can apply to your business.
Stay true to your journey and brand story as what you have to offer, no one else does - remember that!
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