“My Brand Story sounded like a service we desperately needed. Being a startup; focusing on new innovative designs in the furniture sector; we had manufacturing, sales, distribution and design in hand; but our branding and overall creative strategy were disjoined, and it was becoming more and more evident that our original branding was not coherent with our customer base or market sector.
We then sat together as a group - employees and Directors - and Claire guided us through her 5 stage program, the result being a Brand Pack that now serves as a ’single source of truth’ for all of our marketing, promotional and product decisions.
“If it’s not on brand - it's not in”, Claire would say.
Claire instilled a discipline in us to manage this element of our business, and we have seen cost effective, targeted decisions being made within our business, ever since. If you have a great business, but lack brand direction (which is one of your businesses most important assets), I would strongly encourage you to contact Claire and start your very own Brand Pack, the output of which has been invaluable; and more importantly; actionable.” NOROCK