Vlog

FREE BRAND CHECKLIST - Is your brand strong?
Posted by Claire Spalding | March 23, 2018

Hiya, it's Claire Spalding from My Brand Story.

This week I answer a question that I see all the time. Many people don't feel like their business is particularly unique, because they offer a product/service that many others offer or don't feel like it represents them at all. I am here to show you that you are still unique and can have cut through, with a simple exercise that I walk you through that will make you look at your business like you never have before! Watch now!

Sign up for my FREE, Live Webinar on 'How to Nail Your Unique Selling Points in 4 Easy Steps' hurry as there are limited spots and only until Tuesday 27/3/2018

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Posted by Claire Spalding | March 6, 2018

Hiya, it's Claire Spalding from My Brand Story.

Do you want to know the secret to branding success? It comes down to 2 very simple attributes and actions that sets the strong foundation for success. Want to know what they are?! - Watch now

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Posted by Claire Spalding | February 12, 2018

Hiya, it's Claire Spalding from My Brand Story.

As you may (or may not) have picked up, I am pregnant! 6 months now, lots to look forward to this year. The prospect of becoming a Mum, makes me think about what sort of Mum I want to be and what sort of human I want to guide through life.

This made me reflect on my experience in working with women in business, and how it wasn't as supportive as I had hoped or thought it should have been but I see changes... - Watch now

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Posted by Claire Spalding | January 8, 2018

Hiya, it's Claire Spalding from My Brand Story.

Happy 2018! Let's do this. A new year is all about reflecting on the year that was and strategising how to be better going forward, as an individual and business. What better way to start than a little self reflection and realisation - are you a 'Giver' or 'Taker'?

Still wondering what on earth that means? I will take you through the steps and questions to know the answer for you and in turn, the know-how to approach business in a far more successful way - Watch now!

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Posted by Claire Spalding | December 26, 2017

Hiya, it's Claire Spalding from My Brand Story.

Happy Holidays all! I hope you are spending time with loved ones (whilst watching my vlog of course), filled with laughter and festivities! I am currently in NZ with my family celebrating in the beautiful Bay of Islands on the North Island.

But no rest for the wicked, I want you to start thinking 2018 and how you are going to take your business to the next level. By starting your very own Brand Pack of course! Start from the foundation and work your way up. In this week's vlog, I delve into the 'Who, What, Where & Why' of your brand (very important when building your brand) and also a snippet of what we cover in Week 1 of my Brand Pack, to get your juices flowing... Watch now!

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Posted by Claire Spalding | December 15, 2017

Hiya, it's Claire Spalding from My Brand Story.

Have you ever heard people refer to something as 'on brand' or 'off brand' when referring to their business? Want to know what that exactly means and how that can apply to your business to make it more consistent and successful? I am going to let you in on some very special marketing jargon - Watch now!

Also check out my fav content creator Aesthete for her latest prints (featured on my vlog) https://www.theaesthetecollective.com/shop

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Posted by Claire Spalding | November 29, 2017

Hiya, it's Claire Spalding from My Brand Story.

Do you want to make your business life easier and make more money?! ummm YES! Watch this week's vlog, delving into how the GOOD BETTER BEST model can save you time and build more clients, oh and make your life that much easier along the way. Watch now!

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Posted by Claire Spalding | November 23, 2017

Hiya, it's Claire Spalding from My Brand Story.

Are you like me, every day you wake up and say 'today I am going to get organised' and it never turns out that way? I want to introduce you to a product that changed my life - Michael Hyatt's 'Full Focus Planner https://fullfocusplanner.com/

Unlike other planners, the FFP sets your goals and helps plan out to actually achieve them, by month, week and day he also helps to change the way you approach your time. Watch now to find out what I loved about it!

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Posted by Claire Spalding | November 13, 2017

Hiya, it's Claire Spalding from My Brand Story.

The 'Trough of Sorrow' ever heard of this phrase? I came about it whilst listening to the podcast 'How I Built This' with guy Raz - interview with Airbnb co-founder, Joe Gebbia - a MUST listen to if you are a fellow entrepreneur
https://itunes.apple.com/au/podcast/airbnb-joe-gebbia/id1150510297?i=1000376743473&mt=2

Joe talks about his 'Trough of Sorrow' and when he almost packed everything up and walked away... but he didn't, find out how you can also pick yourself up out of your lull in 3 easy steps. Watch now!

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Posted by Claire Spalding | November 2, 2017

Have you ever heard of the 80/20 rule? It is one one of the most important rules to harness to then change your life and in business. Watch now!

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Posted by Claire Spalding | October 26, 2017

Hiya, it's Claire Spalding from My Brand Story. This week, I sit down with Lizzie Nunn - 'Queen Bee' Copywriter from Little Upstart. Check out her fantastic website & work http://littleupstart.com.au/ Lizzie explains how the Brand Pack gave her clarity on what direction to take her new business, know her Unique Selling Points and identify her key Target Market. Find out how the Brand Pack was a game changer for her business and how you can do the same!

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Posted by Claire Spalding | October 19, 2017

Hiya, it's Claire Spalding from My Brand Story. Have you ever wondered how the brands you love so much are always consistent in every action they take?! Whether it be their language, look and feel, on social media, their customer service. Now they get the importance of consistent brand messaging and as a result stand out in your mind. Compare this to all of the others... who really fall behind... you know the ones (is this you?). Find out how you too can have consistent brand messaging in 4 easy steps. Watch now!

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Posted by Claire Spalding | October 12, 2017

Hiya, it's Claire Spalding from My Brand Story.

It's Q&A week! This one is for all service providers. I have many questions coming through asking if you are a real estate agent, hairdresser, yoga instructor, a provider of any service, do you need to have a personal brand? The short answer is - heck yes! You need to build a relationship and trust with your customers, as a matter of fact, you personal brands can create the strongest connecting brands of all! Watch now to find out why.
Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

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Posted by Claire Spalding | October 12, 2017

Hiya, it's Claire Spalding from My Brand Story. Have you been thinking for a while that you want to get on this collaboration bandwagon with a likeminded business for the greater good (more successful businesses) but just don't know how to do it?! This week I take you through the 5 EASY to productive collaboration!

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Posted by Claire Spalding | September 28, 2017

Hiya, it's Claire Spalding from My Brand Story. This week, I flip the good old Mission Statement on its head. Have we been approaching this all wrong!? Off the back of a fantastic article that I read in Inc. magazine I investigate how you can target you Elevator Pitch in a more profitable way.

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Posted by Claire Spalding | September 7, 2017

This week, I was lucky enough to get organisation guru - Emily Meagher in from http://bless-this-mess.com/ to give us the tips on how you can control your time instead of it controlling you - in 5 very easy steps, to get those projects and jobs done efficiently and have fun whilst doing it! I always have so much fun with her, watch the full vlog now.

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Posted by Claire Spalding | August 16, 2017

This week it is all about your Mission Statement and if you can nail this, then it will lead to a more succinct business with a clear direction. And you can achieve this in 3 easy steps!

Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

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Posted by Claire Spalding | August 10, 2017

I have recently discovered this amazing brand focused magazine called MAGAZINE-B, an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Sharing untold stories behind the brands, giving a unique insight about the culture and Brand Story (right up my alley). I am in love with the way they present and discover these brands in both print and video. The issue I am featuring is DIPTYQUE one of my favourite, French fragrance brands.

Posted by Claire Spalding | August 10, 2017

This week I want to talk a little bit more about My Brand Pack and how it can help YOU build a truly authentic business and brand that will connect (with your target market)!

Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

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Posted by Claire Spalding | July 18, 2017

Hiya, it's Claire Spalding from My Brand Story. This week it's pep talk time, making you a person of 'can' and ditching that pesky 't' (can't).

Following the world of can (your gut) will take you much further in not only your business but also your life.

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Posted by Claire Spalding | July 11, 2017

This week I sit down with Margarita, Marketing & Brand Manager at Eagle Bay Brewing Co. https://eaglebaybrewing.com.au
We go through just how the Brand Pack helped her in the ever evolving beer and hospitality market. Find out the hurdles they overcame and how you can apply to your business.

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Posted by Claire Spalding | June 20, 2017

I live and breathe branding. I am a brand specialist with over 12 years of experience in brand and strategic marketing. In every day terms, I have been helping business's build and develop their brand identity, values and have helped to strategise for more successful, profitable futures.

Posted by Claire Spalding | June 9, 2017

I have just come back from the ever inspiring US of A for a work trip. I wanted to share with you what I saw from a strong brand perspective - I am talking about what Sephora, Intelligentsia, Nike & In-N-Out are doing RIGHT! And how you can follow their lead for your business.

Don’t re-create the wheel, if you can learn from another who has paved their own success story, do! Whilst keeping true to you.

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Posted by Claire Spalding | May 24, 2017

Do you have separate sections in your wardrobe for your work and weekend wear? Why do we always try and compartmentalise our life? Why can’t it all flow together? Find a life and work that is wholly your own and don’t compromise.

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Posted by Claire Spalding | May 15, 2017

In this week's vlog I am all about some tips and tricks to create your authentic, timeless brand attributes - that being logo, colours, style, content.

Know what you stand for and make sure that expressed in your brand attributes, you are not a flash in the pan but a true brand leader!

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Posted by Claire Spalding | May 8, 2017

Has anyone ever explained to you the 3 step process of 1. Branding, 2. marketing & then 3. Sales? That is what this week’s vlog is ALL about. Know what your brand stands for know (its soul). Once you have established your soul and what you are about as a brand, everything will fall into place.

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Posted by Claire Spalding | May 1, 2017

Have you ever wondered why it is you LOVE a brand or product so much? You my friend are their ‘Tribe Member’ - their client for life. Once you have found out what drives your target market and how to truly connect with them, from there you will build lifelong tribe members that won’t go anywhere else. Find out how!

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Posted by Claire Spalding | April 10, 2017

Hiya it’s Claire Spalding and you are about to watch my weekly vlog for My Brand Story - your space to be to build a truly authentic business and brand that will connect! Have you ever wondered what it is exactly you are branding as a business to build a path and purpose? And no I am not talking about your service or product… Find out about this and much, much more in my Brand Pack to make your business the success it should be!
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Posted by Claire Spalding | April 3, 2017

Are you wanting to take your business to the next level, make more sales, build brand awareness and create a true connection with your target market, but don't have the time or the budget? Find out exactly what my Brand Pack is and how it can solve all your problems and make your business the success it should be! Take the 20 Point Branding Checklist and see where you stand?
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Posted by Claire Spalding | March 24, 2017

Emily Meagher, content writer extraordinaire and fellow boss babe, is the professional I called in to save me! From my website content writing. She shares with us her approach to nail the brief and truly understand her client, resulting in an authentic narrative to connect with target market. Take the 20 Point Branding Checklist and see where you stand?
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Posted by Claire Spalding | March 7, 2017

In this week's vlog we delve into understanding your strengths & weaknesses as a human and as well a business. It is something we don't often think about, but is vital in building a successful business. Take the 20 Point Branding Checklist and see where you stand?
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Posted by Claire Spalding | February 24, 2017

Take the 20 Point Branding Checklist and see where you stand? Are there elements that you have never thought of?! Well my 5 week brand building Brand Pack online course is the course for you!

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Posted by Claire Spalding | February 20, 2017

Take the 20 Point Branding Checklist and see where you stand? Are there elements that you have never thought of?! Well my 5 week brand building Brand Pack online course is the course for you!

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Posted by Claire Spalding | May 7, 2016

Find out how you can take charge of your own business and set it in the direction it needs to go for success. With my 5 week brand building Brand Pack online course.